WHAT IS AI?
The general perception of artificial intelligence is of robots with human-like attributes, but in fact, AI is not limited to robotics. Although its definition is not always agreed upon, AI performs the tasks a human being would use brain power or intelligence to accomplish. The technology uses search algorithms and
concepts to accomplish tasks like planning, learning, reasoning and problem solving.It also, to a certain extent, performs feats of perception, motion, manipulation and even creativity. AI could include anything from facial recognition and recommending a movie to detecting fraud and conducting internet searches. It has stretched to different fields including education, where STEM apps such as Thinkster Math and Mika amongst others are imparting core engineering and mathematics concepts to students in classrooms.
HOW ARE WE CURRENTLY USING AI?
Virtual Personal Assistants
Digital personal assistants like Siri, Alexa and Cortana provide a convenient way to find information and manage your daily activities. AI in such apps is significant as it gathers necessary details on your request, provides you with customized results and helps track vital information. Virtual personal assistants are effective in anticipating the user’s needs and can process a large amount of data from multiple sources.
Companies like Amazon and Target have embraced AI to predict customer requirements and enhance the buying experience through useful insights into user preferences. Predictive algorithms can help Amazon ship products to customers before they even ask for them, based on anticipated need.
News organizations and aggregators such as Reuters, AP, Yahoo and Fox use AI programs to create news stories related to fantasy sports, game recaps and finance. Industries like real-estate and e-commerce are also amongst the ones benefitting from the technology.
Other uses of AI include online customer support, interactive video games, smart home devices, security systems and music recommendation. According to CMO, the next big marketing trends for the corporate world include consumer personalization (29%), AI (26%), and voice search (21.23%) for 2018 establishing AI as a permanent and prominent phenomenon.